Archive for January, 2006

Crime and Punishment »

There is a principle in the field of marketing that maintains that customers will likely have a more favorable opinion of a business with which they’ve had a problem satisfactorily rectified, than they will of a business with which they’ve experienced nothing but fault-free transactions. The purpose of this principle isn’t to suggest that intentionally […]

Prognosis Positive »

This is the time of year that reflective sorts who are given to public displays of punditry look back on the year that was and attempt to encapsulate events gone by. The more critically-minded and profusely partisan among us tend to focus exclusively on the bad, offering only the dimmest wish for better days ahead, […]