Keep me posted if you’re able to talk to your friend about A-B’s marketing strategy. It’s quite curious; I would have never guessed that they were targeting Hispanics with these ads.

Nancy,

I love the Wyler’s reference and will probably use it put down some Bud Select bootlicker the next time he forces me to defend my favorite ale.

Rock,

I like the way you think.

Death to fascists and weak-ass beer!

Foster,

See Rock’s comments to learn how you have been manipulated and are tacitly supporting a totalitarian adult beverage regime with your continued purchasing of Budweiser products.

Join the resistance, drink a Guinness!

Thanks for commenting,
Dan

Put down the mouse and step AWAY from the computer.

Now we all know that the term “beer” is a generic, and all beers can be further classified. According to realbeer.com . . . beers fall into two broad categories: Those that are produced by top-fermenting yeasts (ales) and those that are made with bottom-fermenting yeasts (lagers).

Ales include everything with ale in the name (pale ale, amber ale, etc.), porters, stouts, Belgian specialty beers, wheat beers and many German specialty beers. They generally have a more robust taste, are more complex.

Lagers include pilsners, bocks and dopplebocks, Maerzens/Oktoberfests, Dortmunders and a few other styles found mostly in Germany.

Here’s the part I was looking for: American variations on the pilsner style dominate the U.S. beer landscape. The popularity of the original pilsner was well deserved, but its renown is ill served by the many brewers in different parts of the world who have used indifferent imitations to try to create a single international beer style at the expense of more characterful regional specialties. It is as though the whole world were to drink Rhine wines and forget about the very existence of Burgundy or Bordeaux.

DID YOU GET THAT? American Beer Companies are trying to create a ONE-BEER, ONE-WORLD ORDER – and force us to live in a society in which neither Burgundy nor Bordeaux even exist!!!!! I fear they will not stop until their Illuminati henchmen are installed as the permanent non-elected hereditary oligarchists who self-select from among their numbers in the form of a feudal system as it was in the Middle Ages? A-B must be stopped!!!!!!

Now is a perfect time to panic!

Ok sorry, you were talking about beer? We used to frequent a bowling alley in Chicago where they served the most watered down tap beer that we were sure came from some sort of Wyler’s Beer Mix.

Great post. I don’t watch much by way of sports, so I miss a lot of the good ads for bad beer. I actually know someone in A-B marketing. She grew up here in Springfield, in fact. I’ll have to ask her about this fancy-pants stuff.

Myself, I occupy a space somewhere between beer snob and intravenous beer user. The older I get though, the more I find it harder to choke down the watery domestics.